Agency news

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

Campaign Chemistry

Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.

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Johannes Leonardo shakes up leadership team, scrapping CCO role

EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.

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GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

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Scholl hires media agency to attract younger audience

Footcare brand believes there is an opportunity for growth among younger consumers.

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Stagwell’s Colle McVoy earns B Corp certification

EXCLUSIVE: As the first Stagwell agency to earn the status, it has pledged $1 million of pro bono services annually to nonprofit organizations.

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

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WPP’s Mark Read on client demand for AI and fewer agency partners

The impact of artificial intelligence will be “much more fundamental than the metaverse”.

Spike Lee

Spike Lee wins Honorary Creative Maker of the Year at Cannes Lions

The new award recognises the filmmaker for his lasting impact on the world of creativity.

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Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

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IPG underperforms vs other groups with 0.2% fall in organic revenues

UK agencies outperformed US operations.


Jägermeister becomes Mother's first Pitch it Forward client

The agency won the account without a full pitch process.

Hong Kong Tourism Board photo of junk boat on the harbour

Hong Kong Tourism replaces Mindshare with new global media agency

Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.

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Group M powers 2.9% organic growth at WPP

Holding group says it remains on track for 3-5% growth over 2023.

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

Creative posters created by AnalogFolk to promote their new period policy

AnalogFolk offers staff monthly day off during menstruation

The open-source policy aims to increase workplace equity and teach staff about period symptoms.

Amy Lanzi

Amy Lanzi to succeed Jodi Robinson as Digitas North America CEO

Long-time Digitas leader Robinson is moving into a holding company position, and will be succeeded by Publicis Commerce leader Lanzi.

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Omnicom partners with Adobe to automate content supply chain

Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.

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Stagwell combines four creative shops under Crispin Porter + Bogusky

MMI, Vitro and Observatory will come under CP+B North America, led by Maggie Malek.

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Rupert Howell wins System1 boardroom tussle after ousting attempt

Both Howell and founder John Kearon will remain in their posts following a shareholder vote.

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Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

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Havas organic revenue growth slows to 1.1%

French group’s first quarter noticeably behind Publicis and Omnicom.

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TBWA appoints first global diversity lead

Aliah Berman will lead global vision, strategy and execution of diversity, equity and inclusion initiatives.

Aubrey Plaza holding logs of wood

Dairy Milk jabs at plant-based competitors with Wood Milk

Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.

WPP design powerhouse officially launches as Design Bridge and Partners

Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.

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WPP acquires sonic branding agency Amp

Company will join Landor & Fitch’s brand design offering.

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Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more

This week’s agency news, people on the move and brand buzz.

Headshot of Arthur Sadoun

Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’

EXCLUSIVE: Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.

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Publicis surpasses Omnicom as second-largest holding company by revenue

The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.

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Last Prisoner Project pushes politicians to free those locked up on cannabis charges

The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.


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