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Alison Weissbrot



Find more of Alison's articles here.

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As we embrace AI, let’s not repeat the mistakes of the internet

Companies are doubling down on AI investments, but thoughtful regulation is imperative.

Campaign Chemistry

Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.

Campaign Chemistry featuring Edward Pilkington

Campaign Chemistry: Diageo chief marketing and innovation officer Ed Pilkington

Pilkington chats about innovation, responsible drinking and ESG at the spirits maker.

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Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

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AI and offshoring underpin permanent revolution in holding company strategies

As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.

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Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’

EXCLUSIVE: Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.

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Publicis surpasses Omnicom as second-largest holding company by revenue

The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.

Campaign Chemistry

Campaign Chemistry: FCB’s Tyler Turnbull and Susan Credle

Turnbull and Credle talk about keeping momentum strong and the creative bar high as the agency hits its 150th anniversary.

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Omnicom grows 5.2% organically in Q1 but caution abounds

CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans.

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Nielsen gets its MRC accreditation back

The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.

Nathan Brown McCann Worldgroup

McCann Worldgroup brings on first chief audience architect

Nathan Brown joins from UM to infuse audience thinking across the network.

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Omnicom’s John Wren on the future of work, the business and succession plans

EXCLUSIVE: Wren spoke with Campaign US about recent changes to Omnicom’s office return policy, his outlook on the business for the second half of the year and his vision for Omnicom’s future.

Campaign Chemistry

Campaign Chemistry: PMG CEO George Popstefanov

Popstefanov talks about PMG’s big Nike win and how being an early e-commerce enthusiast shaped the agency into what it is today.

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Agency Performance Review 2023: A letter from the editor

The 2023 Agency Performance Review captures an industry that’s navigating the uncertainty of the economy while charting new territories in the workforce.

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Agency Performance Review 2023: Client stickiness

The 5 agencies that received this distinction have shown a proven ability to land and expand on key accounts.

Campaign Chemistry

Campaign Chemistry: WPP’s chief creative officer Rob Reilly

Reilly chats about how he plans to make WPP the most creative company in the world.

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Marketers bet too big on the metaverse

It’s another cautionary tale of chasing the next shiny object.

Campaign Chemistry

Campaign Chemistry: Droga5 outgoing CEO Susie Nam

Nam talks about rising through the ranks at Droga5, the agency’s relationship with Accenture Song and how she brings DE&I into the main conversation.

Campaign Chemistry

Campaign Chemistry: Goodby, Silverstein & Partners’ CCO Margaret Johnson

Johnson talks about rising through the ranks as a female creative leader and embedding technology and innovation into the work.

Campaign Chemistry featuring Mark Walker

Campaign Chemistry: Direct Digital Holdings CEO Mark Walker

Walker chats about Direct Digital Holdings’ business model, its mission to get diverse-owned publishers on programmatic media plans and its first year on the market as a public company.


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