The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.
‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations
The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.
Independent shops scoop up 40% of briefs.
Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
X works to invent and launch breakthrough technologies and businesses to solve major problems.
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.
The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?
The FTC may have exaggerated its penalty authority for health firms, legal experts say.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
The brand best known for its crooning raisins is stepping up on TikTok and Instagram.
The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.
Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that firms are not doing enough.
Companies of all shapes and sizes are using social media to mourn their verification status.
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
Bud Light failed at trying to appease two conflicting audiences, say PR executives.
The campaign is a modern day twist on the Got Milk? ads from the 1990s.
The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.
Two spots take a comedic approach to building credit.
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
Batiste is also teaming with TikTok star @the.truth.doctor, who will serve as the brand’s mental health expert.
Rivals like Hulu, Paramount+ and Blockbuster didn’t miss an opportunity to poke fun at Netflix.
Moderna is among a bevy of healthcare companies repositioning themselves to better assist patients in the months and years to come.
EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.
The inaugural awards celebration is slated for June 6 in New York City.