Brand news

Blocks reading "Chief Marketing Officer"

Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles

The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.

A boycott Bud Light sign

‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations

The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.

A dog sitting on a couch
Picture of Givsly's website

Reddit partners with Givsly to reduce marketing waste

Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.

Maison Pixel underwear ad

This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Jessica Appelgren headshot

Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team

X works to invent and launch breakthrough technologies and businesses to solve major problems.

Collage of Tubi shows

Tubi unveils satirical short films about advertisers ahead of Upfronts

The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.

Hand holding smart phone with FTC logo on screen

The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?

The FTC may have exaggerated its penalty authority for health firms, legal experts say.

Shot of Dylan Mulvaney at a broadway opening

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Words reading "curable"

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

Screen shot of Fck Oatly website

Oatly created a F*ck Oatly website. Here’s why

For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

Image of people with the Barbie with Down syndrome

Mattel introduces first Barbie with Down syndrome to ‘counter social stigma through play’

The Barbie with Down syndrome was designed with guidance from experts, and aims to expand Mattel’s diverse line of dolls.

Daniel Ek, CEO of Swedish music streaming service Spotify

Spotify CEO addresses ‘very complex’ AI-generated music debate

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

Hand holding smart phone with Adobe logo on screen

Omnicom partners with Adobe to automate content supply chain

Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.

Headshot of Ozlem Senturk and Stephan Loerke

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that firms are not doing enough.

Sesame Street character Elmo tweets about losing his verification badge

Brands respond to Twitter’s legacy blue check mark purge

Companies of all shapes and sizes are using social media to mourn their verification status.

Lavazza Made on Mars coffee

How food and apparel brands are honoring Earth Day 2023

Some are celebrating with sustainable pledges while others are leaving the planet altogether.

Aubrey Plaza holding logs of wood

Dairy Milk jabs at plant-based competitors with Wood Milk

Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.

Dylan Mulvaney at her Day 365 Live! in New York in March

Self-inflicted wounds haunt Anheuser-Busch’s Dylan Mulvaney crisis response

Bud Light failed at trying to appease two conflicting audiences, say PR executives.

Silk milk ad

How Silk brought back the iconic milk mustaches for a new generation

The campaign is a modern day twist on the Got Milk? ads from the 1990s.

Screenshot from Allergic to Love

‘Allergic to Love:’ Flonase does reality TV for allergy sufferers

The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.

Kevin Hart and Steph Curry in Chase cash back card ad

Chase courts NBA fans with Kevin Hart and Steph Curry

Two spots take a comedic approach to building credit.

Martha Stewart, Willie Nelson and Snoop Dogg

Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.

Person writing note on paper pad with orange pen

Last Prisoner Project pushes politicians to free those locked up on cannabis charges

The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.

Young woman holding smart phone

Haircare brand Batiste partners with Active Minds on Gen Z mental health initiative

Batiste is also teaming with TikTok star, who will serve as the brand’s mental health expert.

Screenshot of when Love is Blind reunion was running late

How 14 brands reacted to Netflix’s Love is Blind live reunion delay

Rivals like Hulu, Paramount+ and Blockbuster didn’t miss an opportunity to poke fun at Netflix.

Moderna headquarters

‘Welcome to the mRNAge’: Moderna launches global mRNA campaign

Moderna is among a bevy of healthcare companies repositioning themselves to better assist patients in the months and years to come.

Google Bard seen on Google blog post with Google logo on mobile.

Study: Consumers believe Google is leading the AI race

EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.

2023 Brand Entertainment Awards logo

Campaign US reveals 2023 Brand Entertainment Awards shortlist

The inaugural awards celebration is slated for June 6 in New York City.


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