Companies are doubling down on AI investments, but thoughtful regulation is imperative.
We don’t just exist during the month of May.
The stakes are higher than ever in 2023.
In an industry which rewards good work with more work, strategists struggle to stop, like a Tesla in flames.
The recognition and respect that comes with good marketing or PR is earned.
As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.
Why weed went viral.
Macroeconomic conditions lend themselves to business as usual.
How to tackle the biggest lie we tell ourselves in a post-office world.
We can not offset our way to sustainability. We need to physically alter the way our technology works.
In an era of endless brand collaborations, here’s how to ensure that yours are both fresh and covetable.
If your brand’s core value proposition hinges on being cheap and fast, eventually you’ll lose out to someone doing the same thing cheaper and faster.
So many marketers hold out on TikTok, thinking of it as a Gen Z-only platform — a perception that may stem from lack of exposure.
And start creating masterworks at scale.
Our new overlords can be partners in elevating our creative output.
Creative data affirms gap between action and intent remains large.
Military language proliferates in marketing culture – and the nature of these words carry impact.
And how can we fix it?
Our industry depends on people who redefine living.
When social media platforms boot legitimate cannabis companies, it leaves more room for other sources of information, not all of which are reliable, says NuggMD’s Alex Milligan.
Traditional TV spots have typically dominated the nation’s biggest night in sports. Here’s how influencer marketing could offer a different way forward.
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
Challengers who seize on transformation and trailblaze new paths to growth will win this new era of marketing transformation.
No one wins when we polarize consumer privacy.
Brands can drive the creation of meaningful experiences in the metaverse by reimagining collaboration with a new wave of creators.