Creativity news

Collage of Tubi shows

Tubi unveils satirical short films about advertisers ahead of Upfronts

The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.

Words reading "curable"

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

Black tax ad

BLK wants to give Black Americans relief from the ‘Black Tax’

The dating app campaign aims to provide financial support for Black Americans who have been impacted by having to support extended family.

Books chained up

How the American Library Association is turning the page on book bans

The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.

Aubrey Plaza holding logs of wood

Dairy Milk jabs at plant-based competitors with Wood Milk

Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.

Person using Microsoft app typing in Pulaar language alphabet

New Microsoft typeface aims to preserve a West African language

A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.

Screenshot from Allergic to Love

‘Allergic to Love:’ Flonase does reality TV for allergy sufferers

The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.

Kevin Hart and Steph Curry in Chase cash back card ad

Chase courts NBA fans with Kevin Hart and Steph Curry

Two spots take a comedic approach to building credit.

Martha Stewart, Willie Nelson and Snoop Dogg

Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.

Person writing note on paper pad with orange pen

Last Prisoner Project pushes politicians to free those locked up on cannabis charges

The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.

Young woman holding smart phone

Haircare brand Batiste partners with Active Minds on Gen Z mental health initiative

Batiste is also teaming with TikTok star, who will serve as the brand’s mental health expert.

Moderna headquarters

‘Welcome to the mRNAge’: Moderna launches global mRNA campaign

Moderna is among a bevy of healthcare companies repositioning themselves to better assist patients in the months and years to come.

Andrew Keller full body shot in front of theb WPP aqnd Open X logos

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer

Keller has worked at Meta for the last seven years and at CP+B.

Man building Mini Cooper from duct tape

Mini announces its return to the road in ‘dupe’ campaign

Mini USA and Pereira O’Dell use UGC and AI-generated images to celebrate the car’s most-enthusiastic fans while acknowledging its pandemic production slowdown.

Two children riding on train

Autism Transit Project expands to four more cities

Autistic children make transit announcements in subway systems in this two-year running campaign.

Headshot of Justin Peyton

Cannes Lions jury president seeks lasting change in Creative Business Transformation category

Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done.

Digital signage using LG's new branding

LG updates global brand identity to appeal to Gen Z

The South Korean consumer electronics giant has added a new color, typeface and digital expressiveness to its brand collaterals.

Screenshot from edtech company Renaissance ad

Inside edtech company Renaissance’s brand refresh

See Every Student embraces the company’s personalized teaching technology.

Screenshot from AbbVie's aesthetic surgery campaign

AbbVie-sponsored docuseries goes beyond the before and after

The original docuseries is meant to empower and inspire people by showing how aesthetic plastic surgery can make physical and emotional differences for patients.

Sunday Afternoon partners Audrie Poole, Ahmed Klink, Juan Carlos Pagan, Rich Tu.

Rich Tu rejoins Sunday Afternoon as executive creative director and partner

Tu will lead the women and BIPOC-owned agency’s internal design studio while developing youth-focused client programs and attracting new talent.

Minnesota Health Department anti-vaping campaign billboard

Why the Minnesota Health Department took its anti-vaping campaign in a very uncool direction

The state’s latest campaign urging teens not to vape may look familiar to fans of ‘Better Call Saul.’

Stock art from the Twisted Tea March Madness campaign

How Twisted Tea helped men recover from March Madness vasectomies

Urologists say they perform more vasectomies than usual during the NCAA basketball championship tournaments.

Images from Cotonelle's Down There campaign

Cottonelle pushes boundaries with DownThereCare campaign

The brand created the push in partnership with FCB Chicago.

Money going down a drain

Marketers spent nearly $1 billion on subpar ads in 2022

A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.

Nativa beer bottle with rain gauge printed on outsite

Nativa turns used beer bottles into rain gauge meters to support Colombian farmers

The initiative gives farmers the ability to measure rainfall to protect their crops.

CGI render of hand holding digital figure of a woman

AI-generated art: how brands and agencies can avoid an ethical disaster

Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.

Headshot of Fred Levron

Dentsu parts with global chief creative officer Fred Levron

Levron was one of the key players behind Dentsu’s creative consolidation.

Mookie Betts swings a bat during an MLB game

As baseball season kicks off, the MLB seeks younger viewers

Marketers are also seizing on the buzz of opening day with celebrations of the sport’s traditions.

Coca Cola ad screen shot

Coca-Cola launches food donation program for Ramadan

The campaign aims to provide meals to those who lack access to food for Iftar.

Calvin Klein ad featuring trans men

The Calvin Klein homage campaign celebrates transgender men

Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.


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