Latest news

Kevin McGurn, president of sales and distribution presents at the Newfronts

Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio

Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.

Blocks reading "Chief Marketing Officer"

Study: CMOs at top brands have shorter tenures — but they’re rising to bigger roles

The latest CMO tenure study from Spencer Stuart, examining the backgrounds and tenures of CMOs, now includes data from Fortune 500 companies.

A boycott Bud Light sign

‘Not a formal campaign’: AB InBev distances from Dylan Mulvaney outreach, says it will continue to support LGBTQ+ organizations

The maker of Bud Light also said it will pay a $500 bonus to workers who were harassed over Mulvaney’s video.

Male and female friends watching soccer match on TV at home

Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences

Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.

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Movers & Shakers: Sephora, Snap, Tag Americas, Interbrand and more

This week’s agency news, people on the move and brand buzz.

Stock art of Bluesky in the iOS market

4 things for PR pros to know about Bluesky

Chaos, pure chaos, and three other things.

Picture of Givsly's website

Reddit partners with Givsly to reduce marketing waste

Through Givsly’s marketing platform, Reddit clients will have the choice to opt out of receiving swag and instead donate to a non-profit.

Campaign Chemistry

Campaign Chemistry: Pereira O’Dell creative chairman PJ Pereira

Pereira talks about his journey as an independent agency owner on the eve of its 15th anniversary and how the agency is evolving and embracing AI.

Promotional screenshot for Clarks' upcoming metaverse concert, depicting a virtual version of artist Fireboy DML

Clarks to showcase Afrobeats talent with metaverse concert experience

The shoe brand has partnered Empire Records to launch the immersive campaign.

Official promotional image of new "First Story" advertising feature from Snapchat

Snap introduces new ad solutions after fall in Q1 earnings

Louis Vuitton and Warner Bros are the brand’s first partners to run non-skippable ads.

Agency news

Headshot of Emily Wilcox

Johannes Leonardo shakes up leadership team, scrapping CCO role

EXCLUSIVE: The leadership overhaul comes as CCO Julia Neumann exits and the agency restructures in search of growth.

Headshot of Samantha Bukowski

GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

A woman using a roller on her foot

Scholl hires media agency to attract younger audience

Footcare brand believes there is an opportunity for growth among younger consumers.

Headshot of Christine Fruechte

Stagwell’s Colle McVoy earns B Corp certification

EXCLUSIVE: As the first Stagwell agency to earn the status, it has pledged $1 million of pro bono services annually to nonprofit organizations.

AI generated deepfake showing Simon Cowell and Elvis

Deepfake production house Metaphysic taps academics for AI advisory board

The board, which currently includes three law and science academics, will focus on the ethics of creating deepfake tools for brands and creatives.

Brand news

Maison Pixel underwear ad

This underwear doubles as a screen to encourage sex while streaming

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Jessica Appelgren headshot

Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team

X works to invent and launch breakthrough technologies and businesses to solve major problems.

Collage of Tubi shows

Tubi unveils satirical short films about advertisers ahead of Upfronts

The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.

Hand holding smart phone with FTC logo on screen

The FTC put pharma giants on notice for deceptive marketing claims. But does it actually have the authority?

The FTC may have exaggerated its penalty authority for health firms, legal experts say.

Shot of Dylan Mulvaney at a broadway opening

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Creative news

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The Writers Guild takes on AI as concerns grow among writers

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

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AI generated ads spark debate on social media

Snapshots of the latest in creativity, behind-the-scenes looks into the best work and deep-dive analysis on hot industry topics.

Words reading "curable"

Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary

Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.

Black tax ad

BLK wants to give Black Americans relief from the ‘Black Tax’

The dating app campaign aims to provide financial support for Black Americans who have been impacted by having to support extended family.

Books chained up

How the American Library Association is turning the page on book bans

The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.

Media news

Image of a woman using a smartphone in the subway.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

Vice logo in glowing letters

Why has Vice not found the right support from advertisers?

Media investors cited brand safety concerns and a lack of USP.

Snapchat logo displayed on a phone screen on top of a laptop keyboard

Snap revenue falls 7% in Q1

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.

App icons of Facebook, Messenger, Instagram, WhatsApp, and Oculus VR are displayed on a smartphone screen with a Meta logo in the background.

Meta restores revenue growth as newer ad formats show promise

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

The dancing California Raisins on stage in 1988

California Raisins picks Sway Group to lead influencer marketing

The brand best known for its crooning raisins is stepping up on TikTok and Instagram.

Multiple YouTube logos stacked on top of one another on a smartphone screen

YouTube’s ad revenue decline continued into Q1

Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.

Headshot of Andrew Meaden

Simplification, responsibility, automation: GroupM’s approach to a changing market

EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.

View of BuzzFeed offices in the Hollywood neighborhood

BuzzFeed shuts down unprofitable news business for good

Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

Official graphic of "Trust: more than a feeling"

Advertisers using news brands see increase in ad effectiveness of 'up to 52%'

Release of research also sees launch of trust calculator tool for agencies

Website displaying Nielsen logo

Nielsen gets its MRC accreditation back

The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.

Movers & Shakers

Campaign US Movers and Shakers wordmark

Movers & Shakers: Rockstar Energy, Levi’s, Wasserman and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Wavemaker, Mother LA, NFL, Postmates and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Disney, MullenLowe, Fanta and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: Clif Bar, Busch Light, Ogilvy, TBWA and more

This week’s agency news, people on the move and brand buzz.

Campaign US Movers and Shakers wordmark

Movers & Shakers: WPP, Snap, AB-InBev and more

This week’s agency news, people on the move and brand buzz.

Tech news

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate
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Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Tech Fix wordmark with memoji of Campaign US tech editor Jessica Heygate

Technical issue causes major ad overspend on Facebook

Welcome to The Tech Fix, a weekly newsletter where we break down the latest technology news and trends from the advertising and marketing industry, curated by technology editor Jessica Heygate.

Daniel Ek, CEO of Swedish music streaming service Spotify

Spotify CEO addresses ‘very complex’ AI-generated music debate

Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene.

Graphic featuring System1's official logo and a headshot of non-executive chairman Rupert Howell

Rupert Howell wins System1 boardroom tussle after ousting attempt

Both Howell and founder John Kearon will remain in their posts following a shareholder vote.

Smart phone displaying YouTube logo

YouTube tightens approach to eating disorder-related content

YouTube announced this week it would implement a revised approach to prevent eating disorder-related content on the site from fueling harmful misinformation.

Image showing a Netflix remote control button

Netflix subscriber satisfaction falls by 9% as other services post growth

Subscribers are looking to save money amid a post-Christmas 'subscription cull'.

Google Bard seen on Google blog post with Google logo on mobile.

Study: Consumers believe Google is leading the AI race

EXCLUSIVE: Consumers of all ages are quickly adapting to artificial intelligence and believe that Google is leading the race, according to a study from Critical Mass.

Assembly logo

Assembly launches diverse supply chain program

EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.

Headshot of Andy Jassy

10 Takeaways from Amazon’s 2022 Shareholder Letter

Advertising, grocery and healthcare are among the highlights.

Reader polls

Sundance Film Festival marquee

Poll: Are you going to Sundance?

CMOs and brands such as White Claw and Acura are lining up for the film festival in Park City, Utah as the worlds of brand and entertainment intersect.

Source: Getty Images.

Advertisers are hesitant to join Twitter Blue

According to a Campaign US poll, advertisers and their agencies don’t think the blue checkmark is worth the price under Elon Musk’s reign.

Twitter logo cutout revealing Twitter Blue official Twitter account handle

Should brands pay for Twitter Blue?

Brands weigh the $8 price tag as Twitter faces ongoing backlash under Musk.

SoFi stadium, photo

Advertisers stay firm on Super Bowl plans, despite Omicron surge

A Campaign US poll shows advertisers aren’t rethinking their big game strategies just yet.

SoFi stadium, photo

Advertisers: Are you rethinking your Super Bowl LVI plans?

Omicron once again threatens live events as athletes get infected.

Businessperson commuting carrying briefcase and covid-19 facemask.

Employees don’t want a mandated return to the office, says poll

The non-mandated hybrid work model wins the popular vote.

Woman working on office laptop.

What is your ideal working situation?

Do people ever want to return to the office?

People want brands to drop Travis Scott

Brands have a tough call to make in the aftermath of the Astroworld tragedy.

Fortnite removes Travis Scott emote from its platform. Should brands cut ties with the rapper?

The rap artist is under scrutiny after eight people died and hundreds were injured at Astroworld Fest on Friday.

Protesters outside the entrance to the COP26 summit on November 1, 2021 in Glasgow, United Kingdom. (Credit: Getty)

Would you work on repositioning a fossil fuel brand?

As COP26 kicks off in Glasgow, global leaders plea for immediate action against the climate emergency.


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