Creativity news
Tubi unveils satirical short films about advertisers ahead of Upfronts
The B2B campaign, which blurs the line between the professional and personal lives of advertisers, aims to differentiate Tubi from its rivals in the run up to TV’s big buying event.
Mayo Clinic’s ad campaign removes ‘un’ from healthcare’s vocabulary
Mayo Clinic has rolled out several TV ads that play on the ideas of innovation and transformation.
BLK wants to give Black Americans relief from the ‘Black Tax’
The dating app campaign aims to provide financial support for Black Americans who have been impacted by having to support extended family.
How the American Library Association is turning the page on book bans
The Unite Against Book Bans initiative embarks on its second year as it launches Right to Read Day.
Dairy Milk jabs at plant-based competitors with Wood Milk
Aubrey Plaza milks the joke as she portrays the cofounder of a fake milk product made from trees.
New Microsoft typeface aims to preserve a West African language
A newly digitized version of the Pulaar language alphabet is part of a larger cultural preservation and literacy project led by Microsoft, McCann NY and West African brothers Ibrahima and Abdoulaye Barry.
‘Allergic to Love:’ Flonase does reality TV for allergy sufferers
The 12-minute spot was filmed on a farm in Colombia and features a case of improv actors.
Chase courts NBA fans with Kevin Hart and Steph Curry
Two spots take a comedic approach to building credit.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
Last Prisoner Project pushes politicians to free those locked up on cannabis charges
The cannabis criminal justice reform non-profit partnered with McCann NY on The Pen to Right History campaign.
Haircare brand Batiste partners with Active Minds on Gen Z mental health initiative
Batiste is also teaming with TikTok star @the.truth.doctor, who will serve as the brand’s mental health expert.
‘Welcome to the mRNAge’: Moderna launches global mRNA campaign
Moderna is among a bevy of healthcare companies repositioning themselves to better assist patients in the months and years to come.
Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer
Keller has worked at Meta for the last seven years and at CP+B.
Mini announces its return to the road in ‘dupe’ campaign
Mini USA and Pereira O’Dell use UGC and AI-generated images to celebrate the car’s most-enthusiastic fans while acknowledging its pandemic production slowdown.
Autism Transit Project expands to four more cities
Autistic children make transit announcements in subway systems in this two-year running campaign.
Cannes Lions jury president seeks lasting change in Creative Business Transformation category
Campaign speaks with Justin Peyton about how lasting impact and creativity will be key for work that changes how business is done.
LG updates global brand identity to appeal to Gen Z
The South Korean consumer electronics giant has added a new color, typeface and digital expressiveness to its brand collaterals.
Inside edtech company Renaissance’s brand refresh
See Every Student embraces the company’s personalized teaching technology.
AbbVie-sponsored docuseries goes beyond the before and after
The original docuseries is meant to empower and inspire people by showing how aesthetic plastic surgery can make physical and emotional differences for patients.
Rich Tu rejoins Sunday Afternoon as executive creative director and partner
Tu will lead the women and BIPOC-owned agency’s internal design studio while developing youth-focused client programs and attracting new talent.
Why the Minnesota Health Department took its anti-vaping campaign in a very uncool direction
The state’s latest campaign urging teens not to vape may look familiar to fans of ‘Better Call Saul.’
How Twisted Tea helped men recover from March Madness vasectomies
Urologists say they perform more vasectomies than usual during the NCAA basketball championship tournaments.
Cottonelle pushes boundaries with DownThereCare campaign
The brand created the push in partnership with FCB Chicago.
Marketers spent nearly $1 billion on subpar ads in 2022
A global assessment of the creative quality of digital ads, conducted by CreativeX, shows nearly 70% of spend last year went to ads that did not meet basic platform standards.
Nativa turns used beer bottles into rain gauge meters to support Colombian farmers
The initiative gives farmers the ability to measure rainfall to protect their crops.
AI-generated art: how brands and agencies can avoid an ethical disaster
Generative AI is going through a moment of intense tension around use, ownership, and royalties. As brands and creators play with these tools, we look at how they can navigate and avoid copyright infringements.
Dentsu parts with global chief creative officer Fred Levron
Levron was one of the key players behind Dentsu’s creative consolidation.
As baseball season kicks off, the MLB seeks younger viewers
Marketers are also seizing on the buzz of opening day with celebrations of the sport’s traditions.
Coca-Cola launches food donation program for Ramadan
The campaign aims to provide meals to those who lack access to food for Iftar.
The Calvin Klein homage campaign celebrates transgender men
Fashion start-up recreates the iconic Calvin Klein ads of the 90s by putting transmasculine, nonbinary and gender non-conforming people front and centre of their campaign.
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