Media news
Newfronts 2023: Vevo unveils interactive ads and in-house branded content studio
Like other media companies at the Newfronts, the music video network touted its existing portfolio of FAST channels, while focusing on expansion.
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.
Newfronts 2023: Diverse media owners lean into FAST networks and tout loyal audiences
Latinx media companies make a push for FAST channels, while Revry boasts its original LGBTQ+ content.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Snap revenue falls 7% in Q1
The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
YouTube’s ad revenue decline continued into Q1
Alphabet executives assured investors that ad spend has begun to stabilize across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
BuzzFeed shuts down unprofitable news business for good
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.
Nielsen gets its MRC accreditation back
The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
Assembly launches diverse supply chain program
EXCLUSIVE: Partners for Progress pushes clients to invest in minority-owned and operated creative, media and research vendors.
Struggling retailer Party City brings on media agency of record
EXCLUSIVE: Independent agency 22Squared will drive social engagement during celebratory times of the year.
GLAAD publishes resources to promote inclusive transgender news coverage
The materials coincide with International Transgender Day of Visibility on Friday.
Advertising analysis shows Twitter is cashing in on anti-LGBTQ+ sentiment
A new report from the Center for Countering Digital Hate shows an uptick in Twitter’s ad revenue is directly linked to user accounts spreading dangerous anti-LGBTQ+ rhetoric.
How TikTok is responding to advertisers' concerns about potential bans
TikTok's Shant Oknayan, the newly appointed head of global business solutions in APAC shares the platform's challenges like facing the US Congress and generative AI, as well as TikTok's plans for commerce.
TikTok’s comms team tweets through it as CEO testifies before Congress
TikTok’s head of policy comms for the Americas clarified points made by CEO Shou Zi Chew during Thursday’s hearing.
Nissan’s U.S. CMO on use cases for BeReal lookalike TikTok Now
Allyson Witherspoon discusses filling real-time advertising needs with a nascent format.
Meta halts Reels bonuses for creators
The Reels Play bonus program was a primary way creators could monetize short video content on Instagram.
Deinfluencer trend is a ‘cry out’ for more credible partnerships and content experiences
Experts explain why the #deinfluencing movement is a good thing for content creators and brands.
Dove turns its back on TikTok's 'unattainable' beauty filter
The ‘Bold Glamour’ filter has been used more than 15 million times on the app.
Will TikTok’s default time limit help address the mental health crisis among young people?
Kids will now have an automatic time limit of one hour on TikTok and they’ll need to put in a passcode in order to keep scrolling.
Nick Brien joins Enthusiast Gaming as CEO
He steps in to lead the gaming media company as prior CEO Adrian Montgomery becomes chair.
GroupM launches tool to help brands invest in quality journalism
The Back to News initiative will steer clients toward investing in vetted quality news content through a partnership with global nonprofit Internews.
SXM Media launches a practice to help brands reach diverse audiences
EXCLUSIVE: Fluency will provide brands with solutions for reaching young, diverse audiences through audio.
Twitter greenlights ads for cannabis, THC brands
The social network is permitting CBD and THC products to run ads under an updated policy, provided they meet certain requirements.
Dentsu launches retail media network-focused practice
With so many paths to purchase, Dentsu wants to help retailers and brands be where their shoppers are and predict where they will be next.
GroupM and Scope3 to develop omnichannel carbon planning tool
Agency network has also updated its carbon measurement methodology, which it hopes will become an industry standard.
Mediahub joins Mediabrands with an eye toward global expansion
EXCLUSIVE: The media agency joins the IPG-owned media holding company after spinning out of MullenLowe in 2019.
Philips switches $165m global media account
Carat has been incumbent in Europe for nearly three decades.
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